Qatar has strenuously denied any wrongdoing and FIFA general secretary Jerome Valcke quickly rowed back from comments he made about Qatar that hinted its bid was corrupt -- leaked by an angry Warner and contained in a private email Valcke had sent him -- but it only added to a sense of meltdown in global soccer's corridors of power. Coca-Cola and Adidas both expressed concern. The two companies are longtime partners with FIFA, providing money, goods and services to support its events worldwide -- most notably the World Cup -- in return for global brand recognition. "The current allegations being raised are distressing and bad for the sport," Coca-Cola spokesman Petro Kacur said in an email to Reuters. "We have every expectation that FIFA will resolve this situation in an expedient and thorough manner." A spokesman for Adidas said: "The negative tonality of the public debate surrounding FIFA is neither good for football nor for FIFA and its partners." The spokesman said Adidas planned to continue its partnership with FIFA, which stretches back more than 30 years. "BLEEDING PROFUSELY" Bin Hammam and Warner -- president of the North, Central American and Caribbean Confederation -- were both provisionally suspended over an allegation Bin Hammam paid Caribbean delegates $40,000 to vote for him instead of Blatter. Both men deny any wrongdoing, with Warner dismissing the FIFA ethics committee hearing as a "kangaroo court" and Bin Hammam appealing the suspension. The in-fighting and proliferation of accusations has triggered a chorus of criticism. Brazil's 1970 World Cup winning captain Carlos Alberto Torres led calls from the World Cup's most successful soccer nation. "There should be a general cha